Manulife
As the UX designer for Manulife Asia, I led a 10-day design sprint to reimagine their website. Our rapid approach focused on creating a more engaging, user-centered experience that connects with clients and drives conversion.
Year
2018
DELIVERABLES
User research
User Experience Design
Content strategy
Role
UX Designer
AGency
Palo It
User research
Building Trust, Driving Conversion
Through user research with Manulife’s clients and agents across Asia, we discovered that building a strong agent-client connection is key to boosting trust and conversion rates. We also uncovered distinct regional differences in how people perceive and value insurance, highlighting the need for tailored messaging. These insights shaped our strategy to deliver more personalized, relevant experiences for each market.
Content Strategy
Humanizing Insurance Online
To drive conversion and engagement, we reimagined the website as more than just a product showcase—transforming it into a lifestyle destination that resonates with readers on a personal level. By weaving in stories about people and everyday life, the content strategy fosters authentic connections and makes insurance feel relevant and approachable.
Tone of voice
Sincere and relatable
Our content speaks directly to readers with warmth and honesty, always prioritizing clarity over jargon. By using everyday language and genuine stories, we make complex insurance topics easy to understand and approachable. This sincere, relatable tone builds trust and ensures everyone feels included and informed.
