MANTRA
As Head of UX at MANTRA (mantrachain.io), I built the brand and product from scratch, leading the team to a successful mainnet launch. I drove community engagement and helped turn new users into loyal members of the MANTRA ecosystem.
Year
2023-2025
DELIVERABLES
Branding
User Experience
Design system
Role
Head of UX
Collaborator
Sana Au-Yeung
Kenneth Lai
Woody Yu
Athena Li
Off Brand
Visual system
Symbol of Value and Tangibility
The visual system centers on a 3D diamond, evolved from the brand logo, symbolizing the tangible value and adaptability of tokenized real-world assets. Its ability to transform into different materials and expressions allows the brand to flexibly communicate a range of messages while maintaining a unified identity. This approach makes complex DeFi concepts more relatable, visually reinforcing trust and scalability as the product suite grows.
Design system
Built for Brand Consistency and Rapid Growth
The design system was meticulously crafted to ensure every product touchpoint reflects a unified brand identity, no matter how quickly the suite expands. By establishing a central library of reusable components and clear visual guidelines, the system guarantees that new features and products always align with the brand’s core aesthetic and messaging.
UX Strategy
Bridging CEX Familiarity to DeFi Power
I crafted a modular design system that translates the familiar flow of centralized exchanges into the DeFi world, making advanced trading accessible and intuitive. With a minimal, trustworthy aesthetic and a navigation structure built for rapid expansion, the system ensures brand consistency as the product suite evolves. This foundation empowers degen and pro-traders to move fast, stay confident, and never feel lost in the transition.
