EQONEX
As Lead of UX/UI for EQONEX, part of the Binance Group, I led the end-to-end creation of a platform tailored to professional and institutional users. My responsibilities spanned from defining the design strategy to building both the marketing website and the trading platform from scratch. This holistic approach ensured a unified, user-centric experience at every level of the product.
Year
2020-2023
DELIVERABLES
Branding
User Experience
Design system
Role
UX/UI Lead
Collaborator
Enya Pangilingan
TinA Fung
Larz
Maik Lutze
Pro-traders needs
Customisation, multi-market trading and speed
Research showed professional traders favor complex, data-dense screens with cryptic labels and highly customized layouts. Traditional personas didn’t fit, so we prioritized four shared needs: customization, multi-market trading, speed, and orientation—guiding us to design flexible solutions for efficient workflows.
Interaction design
Empowering Traders: Customization Made Easy
The platform puts control in the hands of professional traders with deeply customizable trading views. Through a sleek, intuitive interface, users can rearrange modules, resize panels, and save their preferred layouts—tailoring the workspace to their unique strategies and habits. This high degree of personalization not only enhances efficiency but also encourages lasting engagement, as traders return to an environment perfectly suited to their workflow.
A video demo alongside this section showcases just how effortless it is to shape the trading experience—reinforcing stickiness by making each user feel truly at home on the platform.
Design system
Brand + Performance
Our design system unites bold branding with fast, responsive performance, delivering a consistent look and seamless user experience. Its modular build makes scaling and updates quick and effortless, ensuring impact and efficiency as the platform grows.
