Anantara
As the UX designer for Anantara, I partnered with the client to reposition their website around a compelling brand story. Through user research and design thinking, we crafted an experience that brings each unique destination to life while aligning with business goals.
Year
2017
DELIVERABLES
USEr Research
USer Experience Design
Role
UX Designer
Agency
Adelphi Digital
Positioning
Experience-Driven Stays, Uniquely Anantara
Every Anantara destination offers a one-of-a-kind journey, deeply rooted in the character and culture of its locale. Our website redesign brings these experiences to life through immersive rich media, allowing guests to feel the essence of each unique stay before they even arrive. This approach transforms browsing into the first chapter of an unforgettable adventure.
Design system
Designed for Conversion
Our redesigned website is more than just a glossy showcase—it’s built to drive results. Every element is strategically crafted to engage visitors and guide them seamlessly toward booking. This conversion-focused approach ensures the site delivers both visual impact and measurable business value.