®2025

®2025

Anantara

As the UX designer for Anantara, I partnered with the client to reposition their website around a compelling brand story. Through user research and design thinking, we crafted an experience that brings each unique destination to life while aligning with business goals.

Year

2017

DELIVERABLES

USEr Research
USer Experience Design

Role

UX Designer

Agency

Adelphi Digital

Positioning

Experience-Driven Stays, Uniquely Anantara

Every Anantara destination offers a one-of-a-kind journey, deeply rooted in the character and culture of its locale. Our website redesign brings these experiences to life through immersive rich media, allowing guests to feel the essence of each unique stay before they even arrive. This approach transforms browsing into the first chapter of an unforgettable adventure.

Design system

Designed for Conversion

Our redesigned website is more than just a glossy showcase—it’s built to drive results. Every element is strategically crafted to engage visitors and guide them seamlessly toward booking. This conversion-focused approach ensures the site delivers both visual impact and measurable business value.