Cascadia
As the art director for a premium property branding project in Hainan, China, I worked closely with the client to define and express a unique market positioning. Through collaborative workshops and strategic exploration, we crafted a brand identity that captures the property’s exclusivity and appeal. My role ensured every visual element reflected the premium experience at the heart of the brand.
Year
2014
DELIVERABLES
Branding
Website
Role
Art director
AGency
Stepworks
BRand DNA
Crafted Excellence:
Our concept centers on craftsmanship, celebrating meticulous attention to detail and timeless quality in every aspect of the property. This focus not only distinguishes the brand in the luxury market but also creates an emotional connection, appealing to buyers who value authenticity and artistry. Every visual and narrative element is designed to reflect the property’s dedication to exceptional standards, transforming it from just a residence into a true work of art.
