®2025

®2025

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Seasoned product and design leader with 15+ years’ experience uniting teams to build impactful digital solutions across tech, finance, and emerging industries

Seasoned product and design leader with 15+ years’ experience uniting teams to build impactful digital solutions across tech, finance, and emerging industries

Hello there
I’m Khendi Lee

With over 15 years’ experience, I’m passionate about bringing people together to create digital products and brands that make a real difference.

My approach is always holistic: I love connecting the dots between brand, product, design, and technology to deliver solutions that work—whether in tech, finance, consumer, or med tech.

Services

Brand Strategy
UX/UI Design
User Research
Art Direction

Brands I worked with

MANTRA
DBS Bank
BNP Paribas
Zalora
Chanel
Anantara
Singapore Tourism Board